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Cal Thomas’s 20-yr-syndication offers valuable lessons

Did you know Cal Thomas is the leading syndicated political columnist with 570 clients? I didn’t. Dave Astor’s article in the April issue of Editor & Publisher chronicles Thomas’s success. The fact that he’s a conservative columnist makes his accomplishments all the more impressive.

Today, April 17th, is Thomas’s 20-yr-syndication anniversary. Thomas continues to rely on tried and true sales and marketing strategies. Building relationships with editors is key. Meeting his potential audience through speeches, is another. Thomas did a number of “one-shot columns” before he made the leap into syndication, so for those writers and bloggers, who opine and hope for syndication, perhaps a walk in his footsteps might yield similar results.

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  • mark

    Hi. Just wandered in. Nice blog.