Alas, today is the last day of our Author of the Month interview with Kimberly Morris. Many thanks to Kimberly for taking time out of her hectic schedule to answer these questions. I hope you’ve gleaned some information and gained some enouragement as you’re read through the series of questions. I think you’ll agree that Kimberly’s final admonishment is something we all need to hear. I hope I’ll hear from those of you who have visited and spent time reading the interview. Please use the comment feature to let me know what you liked, didn’t like, and what you’d like to see more of in future interviews and regular postings. Next month’s featured author will be announced in the upcoming week as soon as the details are finalized. Now, back to the interview:
6. As the editor of SCBWI-Houston’s newsletter and someone who’s involved in the speaker’s bureau, would you give us some of your thoughts about marketing and promotions…what you think works and what doesn’t, how things have changed and what you think writers must focus on in today’s market to get their work noticed.
Wow! That’s actually a lot of questions. I have loved working on the newsletter but am about to hand it off to the new editor, Joyce Harlow, who is immensely talented and capable. I definitely recommend subscribing. Our newsletter covers a lot of topics in great detail, and we make sure we get practical information from working writers and illustrators as well as editors and art directors.
Our speaker’s bureau, which is our marketing co-op for professionals, is only a year old. We are seeing results already, but we expect it will take 2 years to really make an impact. As far as what works? I guess just the basic fundamentals of advertising and PR. Exposure. Repetition. And brand recognition. All that stuff that feels so crass and antithetical to what most writers are about. That’s what’s nice about a marketing co-op. You don’t have to toot your own horn; you let the marketing co-op do it for you.
But I have to finish by saying what gets said at every meeting, every conference, and every class. It makes everybody want to throw things (including me). What gets noticed is writing that is talented, proficient, polished, and professional. It’s trite, but it’s true. So if you’ve been slogging away, producing good work, but have not yet been discovered – DON”T GIVE UP!!! Keep writing and keep submitting. Somewhere out there, an editor is hungering to hear your voice. So put your fanny in the chair and speak up!