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New novel out? Put down your books and pull up a raft, light a grill, and take to America’s highways

This summer authors are taking to the water, the air, and the grill as they promote their new books. John Wray has built a raft and will navigate down the Mississippi River from Memphis, Tenn. to New Orleans, and stop at five inland bookstores along the way. Why? Apparently Mark Twain’s Life on the Mississippi inspired some part of the novel. Is he successful? Well, one book store owner admitted "the whole raft idea" was a big part of why he booked Wray.

Barbecue!’s Steven Raichlen is hauling six grills on a mini-school bus to demo his talents. Radio talk show host Mike Gallagher has rented a bus to tour America promoting Surrounded by Idiots: Fighting Liberal Lunacy in America. You might have seen him on the highways in the bus sporting his book jacket.

Now I’m wondering whether my TeensTakeAction.com site and contest promoting my teen novels is enough. Granted, I did get a front page article for my efforts, but perhaps I should include a transportation angle to the promotion equation? What about Exploring Texas History: Weekend Adventures? Are signings enough? Any ideas?


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  • http://clear-lake-reflections.com mark

    Other than his quotes, I really never got why Mark Twain was such a big deal. I hated “Huckleberry Finn.” Tried to read it at least three times in my life. “A Classic.” The whole rendition of colloquial speech was beyond me. I wasn’t willing to struggle forever for deep metaphors.
    To each his own.

  • http://clear-lake-reflections.com mark

    Other than his quotes, I really never got why Mark Twain was such a big deal. I hated “Huckleberry Finn.” Tried to read it at least three times in my life. “A Classic.” The whole rendition of colloquial speech was beyond me. I wasn’t willing to struggle forever for deep metaphors.
    To each his own.

  • http://www.writers-edge.info Georganna Hancock

    Book signings are not only not enough, they may become passe. They’re not nearly as effective as the book being a promotional tie-in or gift, sold at a venue related to the topic, and author appearances in non-bookstore settings … not to mention getting blogged about, which is more effective at boosting sales than advertising.

  • http://www.writers-edge.info Georganna Hancock

    Book signings are not only not enough, they may become passe. They’re not nearly as effective as the book being a promotional tie-in or gift, sold at a venue related to the topic, and author appearances in non-bookstore settings … not to mention getting blogged about, which is more effective at boosting sales than advertising.