Once again Georganna over at the Writer’s-Edge culled a great site. Jack Yoest’s short piece taken from Publish and Peddle . . . or Perish provides a simple road map to success for the academic author but any author can use it to navigate through those early days of a newly-released work. If you’re not a professor, you’ll have to adapt a few to suit your particular situation. Anyone traditionally published will be expected to sell more than 800 books, and getting to the publisher’s sales force may be a bit of a trick, too; but the core ideas work. What you must do is avoid the expectation that the publisher will do it all–and you do nothing.
If you’re working on a nonfiction book, Yoest’s suggestions can provide a foundation for the proposal’s marketing segment, but you will need to add more. Don’t be lazy and leave it at that. Be creative. Add and enahnce. The more ways you can find to tap into multiple readerships the better off you’ll be. One mantra of Yoest’s had a particularly loud ring: “It’s not what you know, it’s not who you know…it’s who knows you.”
Doing nothing can kill your book’s sales, so pull out a piece of paper and do a bit of brainstorming and clustering to find new ways to get the word out about that wonderful new book of yours.