Marketing gurus such as Seth Godin and Bob Poole spend a lot of time reminding us that there is no rule, no trick, no magic bullet more important than Nike’s famous dictum: Just do it. For writers activities like thinking, analyzing, reading, talking, and stalking make up a large part of their process. The problem is when that part of the pie supersedes the part that is comprised of the actual writing process that involves putting the pencil to paper or fingers to keyboard. It’s important to develop and nourish and keep that tactile connection to the work so that the link to the imagined realm is maintained. If you’ve been lost in thought, captured in someone else’s words, or caught talking your story out, stop. Take some time today to reconnect: Write.