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What makes a good Squidoo lens?

This entry is part 2 of 4 in the series SQUIDOO This

Learning Squidoo

Organization is a major key to writing for Squidoo. Squidoo is a fun online publishing platform that combines healthy doses of reader interaction with multimedia. For a writer who has been text driven for years, getting the hang of writing for Squidoo meant a complete shift in thinking. It didn’t take as long as I expected and today I have 35 completed pages–or “lenses” in Squidoo terminology. Here’s my “lensography” or compilation of all my completed lenses. Many are writing-related.

Vikk Simmons on Squidoo – Lensography

The logical progression of most lenses follows a similar organization found in print. So any newspaper article writing background is a plus for a would-be Squidoo writer. Follow the 5 Ws: Who, What, Where, When, and Why–if it applies. The first module, called the introduction module, is the set-up for what follows. That’s where you make your contract with the reader and establish what your lens is about. You also fill the text with appropriate keywords used judiciously for Google to gobble. After all, you do want to be found.

Another consideration is original content. Squidoo is not the place to copy-paste and pat yourself on the back for a job well done. Squidoo encourages you, the writer, to be on the page offering your opinions, experiences, and reasons why creating this lens is important.

Squidoo is a multimedia platform that uses a variety of modules that can be arranged to make up a page or lens. That makes it a little more unusual than most writing venues because you have to balance the text modules with the need for photographs, clip art, video, music and, perhaps, sales modules from places like eBay, Zazzle or Amazon.

In addition there are all the interactive modules that you use to solicit comments, suggestions and stories from readers. Create a quiz, throw out a poll or two. If you really want to ramp up the interaction, use a module that will allow your readers to share their favorite links by adding them to the page. And did I mention the whole voting aspect? Yep, you’ll find multimedia in use on blogs and websites but it feels very different at Squidoo. When you cast your net, you’ll discover any number of ways to tell your story and it’s up to you to determine what goes in and what goes out.

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