Blogging secrets are about as rare as that magic bullet writers seek to turn a manuscript into a bestseller. As with writing, don’t look for any silver bullet that will come to your aid and guarantee your blog’s rapid rise to the top of the book blogging pile.
However, there are a few things bloggers can do to fuel their writing and boost their blogging efforts.
Blogging secrets to online success
Master online writing techniques
The biggest blogging secret is that writing online is like any other genre in that it has its own structure, form and format. Forget dense, long, and weighty paragraphs. Most online readers don’t have the patience or the will to lean forward and think deeply. They are predominately skimmers who are looking for relevant data that is easily found in multiple headers and short paragraphs.
Get a little geeky (Set your fears aside)
My personal blogging secret is that I fought this one for a long, long time. I am not a techie and my eyes tend to glaze at the mere mere mention of SEO. The Internet is cluttered now more than ever so it’s important for anyone blogging, even book bloggers, to tackle some of the basic concepts.
Take the subject of keywords. Who cares about keywords? Well, Google does. Yahoo does. Bing does, as do all the other search engines. Therefore, you do. You have to feed the Google bots often called spiders so they will come and crawl all over your blog’s structure eating those keywords along the way. To the search engines, keywords make sense of what you write.
- It’s not about you – Big blogging secret revealed here: Your keywords are determined by your potential readers, not you. Keywords are not the words you want to use to write your piece; they are the words your audience will use to find your piece. Think about what you would type into a search bar to find an article about your subject and that will help move you forward.
- Use the Google Keyword Tool – This is a free tool developed by Google for website owners and bloggers to use to determine keywords for their ads. The keyword tool is available for anyone to use and it is the number one free tool on the web you can use to find the keywords you need.
- Your new editor is Google – No matter what you write, you will encounter gatekeepers. Editors and agents have been the threshold guardians for writers for generations. With the advent of blogging platforms, many of the barricades that kept writers from their readers have fallen but search engines like Google have become the new editors. They may not control the gate but they sure control the flow of readers to writers.
Tame and manage the social media beast
The last blogging secret isn’t much of a secret at all, but it may be the one most writers resist. Writers have embraced the solitary life and taken it as a norm for for years, but today that solitary existence has been shattered by the sudden blast of social media.
Even book authors have put down their pens and taken up the call to Tweet, to Facebook, and to Pin their way into online publicity nirvana. Social media is the lifeblood of today’s bloggers.
A public presence has become the norm. Make friends with those online time suckers but don’t let them take over. You don’t have to do everything but it’s helpful to do something.
So there you have it. Three basic blogging secrets that, with a little planning, can help you target your audience and potentially increase your readership.
I hope you’ll share your own blogging secrets and tell me what you think.